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Brian Butts | Marking Fly Lines Without Stickers | Tom Rowland Podcast Ep. 329

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Episode Show Notes

Brian Butts runs 239 Flies, a fly fishing shop where he rigs demo reels with various fly lines and has developed a simple system for organizing and identifying them. When fly line stickers fall off reels almost immediately after application, anglers face a common frustration: standing on the water with multiple lines and no way to tell whether they're holding an 11 weight, 10 weight, or 8 weight. Brian shares his permanent marker system that solves this problem without stickers or glue, revealing how thick marks and thin lines create a visual code that stays legible season after season. The method is so simple you'll wonder why fly line manufacturers haven't figured out a better solution in 2020.

How do you identify fly lines after the sticker falls off?

Use a strong permanent marker to make line sections directly on the fly line: thick lines represent five and thin lines represent one. An 8 weight line would have one thick mark and three thin marks. This system works on demo reels and personal lines without stickers or glue, staying visible even on clear floating and intermediate lines where color coding fails.

Who is Brian Butts?

Brian Butts runs 239 Flies, a fly fishing shop that maintains multiple demo reels rigged with various fly lines. He developed a practical marking system for identifying fly line weights that works across their shop's inventory and helps customers solve the common problem of unmarked lines.

Title Sponsor

This episode is presented by Star brite, the marine care solution Brian and Tom trust to keep their boats ready for the water. From boat care in a bucket to salt off for post-trip rinses, Star brite delivers performance and supports marine conservation through Project Sea Safe. Visit starbrite.com to get your boat dialed in.

The Permanent Marker System That Solves Fly Line Identification

At 239 Flies, Brian faces a challenge that every serious fly angler eventually encounters: keeping track of multiple fly lines across different reels. His shop maintains numerous demo reels, each loaded with specific line weights for testing, and the traditional sticker system fails almost immediately. What Brian developed instead is a visual coding system using permanent markers that turns your fly line into its own label. One thick line equals five, each thin line equals one. The marking goes directly on the line itself, visible at a glance, permanent enough to survive seasons of use. It's the kind of elegantly simple solution that makes you question why the industry hasn't adopted it as standard practice. Brian explains the full marking technique starting at 2:24.

Why Fly Line Identification Gets Harder Every Season

As you accumulate fly fishing experience, you inevitably accumulate lines. An intermediate for early season, a floating line when conditions warm up, backup lines in different weights, specialty tapers for specific situations. Tom and Brian discuss how modern manufacturing has made the problem even more complex: full clear floating lines and clear intermediate lines mean you can't rely on color coding anymore. You're left holding multiple spools or reels, trying to remember which is which, potentially grabbing a 7 weight when you need a 10. The difference between line weights isn't something you can reliably judge by eye or feel—Brian compares it to distinguishing 25 pound leader from 30 pound by touch alone. Organization systems help, but only if you can identify what you're organizing. The conversation about why identification matters starts at 1:57.

Hear Brian demonstrate the exact marking pattern he uses on every demo reel

The Tools That Make the System Work

Brian's method requires nothing more than a really strong permanent marker—he mentions Sharpie or Prismacolor specifically. The key is marker quality: it needs to adhere well enough to survive water exposure, handling, and seasonal storage. The marks stay visible through use, don't require any glue or adhesive on your reel, and can be applied to lines already on the reel or on the line itself before spooling. For a shop managing dozens of demo setups, this system eliminates confusion and saves time. For individual anglers switching between seasonal setups or maintaining multiple line types, it provides instant visual confirmation without fumbling for reading glasses to check a faded sticker. Brian discusses marker selection and application at 2:42.

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Staying Organized When You Have Multiple Line Types

Beyond marking individual lines, Brian emphasizes the importance of physical organization systems. Keep intermediate lines separated from floaters. Store lines in labeled boxes or on dedicated reels organized by type. The marking system tells you what weight you're looking at; your storage system tells you where to find it next season. Tom asks whether you can distinguish floating from sinking by sight, and Brian confirms that's relatively easy—but without the marking system, distinguishing a 9 from a 10 or an 8 from a 7 remains nearly impossible. The combination of smart marking and deliberate storage means less time sorting gear and more time fishing. The organization discussion happens at 3:56.

This quick How 2 Tuesday delivers a solution you can implement today.

Short format, high value.

Key Takeaways

  • Traditional fly line stickers fall off reels almost immediately, leaving anglers unable to identify line weights
  • Brian's permanent marker system uses thick lines for five and thin lines for one to create a visual weight code directly on the fly line
  • Modern clear floating and intermediate lines eliminate color as an identification method, making marking systems essential
  • You cannot reliably distinguish line weights by sight or feel—the difference between a 9 and 10 weight is like telling 25 pound leader from 30 pound
  • A strong permanent marker like Sharpie or Prismacolor is all you need; no stickers, no glue, no special tools
  • Combine the marking system with organized storage—keep intermediates separate from floaters for seasonal retrieval
  • 239 Flies uses this system across all their demo reels to eliminate confusion when customers test different line weights

Final Thoughts from Tom

This is one of those How 2 Tuesday episodes that solves a problem every fly angler has faced. You buy a line, you put it on a reel, the sticker disappears, and six months later you're standing there trying to figure out what you're looking at. Brian's system is so simple it almost feels obvious once you see it—but I'd been dealing with unmarked lines for years before hearing this solution.

What I appreciate about Brian's approach is that it acknowledges reality. The industry hasn't solved this problem. Stickers don't work. Color coding fails on modern clear lines. You need a system that lives on the line itself, survives handling and weather, and gives you instant visual confirmation. One thick mark equals five, thin marks equal one. That's it. Grab a good permanent marker and you're done.

If you have more than two fly lines in your arsenal, you need this system. Brian walks through exactly how he marks lines at the shop, and you can implement it on your entire collection in about fifteen minutes. It's a short episode but it'll save you frustration every time you reach for a reel. Listen to the whole thing.

Frequently Asked Questions

What is the best way to mark fly lines for identification?

Use a strong permanent marker like Sharpie or Prismacolor to draw a code directly on the fly line. Make thick lines to represent five and thin lines to represent one. An 8 weight would have one thick mark and three thin marks. This method requires no stickers or glue and stays visible through regular use.

Why do fly line stickers fall off reels?

Fly line stickers typically use adhesive that doesn't hold up well to water exposure, handling, and temperature changes. Tom Rowland notes in the episode that stickers fall off "almost immediately" after application, leaving anglers unable to identify their line weights. This universal problem led Brian Butts to develop his permanent marker system.

Can you tell fly line weight by looking at it?

No, you cannot reliably distinguish fly line weights by sight or feel. Brian Butts compares it to trying to tell the difference between 25 pound and 30 pound leader by rolling it through your fingers—you're not quite sure. With modern clear floating and intermediate lines, even color coding no longer works as an identification method.

How does 239 Flies organize their demo reels?

239 Flies uses the permanent marker system on all their demo reels to prevent confusion when they have multiple fly lines rigged up. Brian marks each line with the thick line/thin line code and also recommends keeping intermediate lines separate from floating lines in storage to maintain organization across seasons.

What permanent marker works best for marking fly lines?

Brian Butts specifically mentions using a "really strong permanent marker" such as Sharpie or Prismacolor. The key is choosing a marker with ink that adheres well to the fly line coating and stays visible through water exposure and handling. The marks need to survive multiple seasons of use to be effective.

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Brian Butts - 239 Flies

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About this Guest

Brian Butts

Brian Butts runs 239 Flies, a fly fishing shop based in Southwest Florida. He manages multiple demo reels rigged with various fly lines for customer testing and developed a practical permanent marker system for identifying line weights. His shop specializes in saltwater fly fishing and helps anglers solve common gear organization challenges. Follow 239 Flies on Instagram @239flies for fly fishing tips and shop updates.

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Brian Butts

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