Tom Rowland Podcast Episode 531 is my conversation with Lee, Seth, and Joel Wakefield, three brothers from the Philadelphia area who created Saltwater Heart Fishing, a fishing social media brand built to help anglers enjoy fishing more. By day they run a family custom cabinet shop, and in their free time they fish the Jersey Coast and Delaware River while building a community of fishing friends up and down the East Coast. We get into balancing the business with content, their home-water tactics, and why staying authentic matters more than chasing trends.
Saltwater Heart Fishing is a fishing social media brand created by three brothers, Lee, Seth, and Joel Wakefield, from the Philadelphia area. They use Instagram and Facebook to share fishing content from the Jersey Coast and Delaware River while building a community of anglers up and down the East Coast and helping other fishermen enjoy the sport more.
Lee, Seth, and Joel Wakefield are three brothers from the Philadelphia area who run a family custom cabinet shop by day and created the Saltwater Heart Fishing brand. They fish the Jersey Coast, Delaware River, and locations up and down the East Coast, building a network of fishing friends through their online content.
The Wakefield brothers primarily fish the Jersey Coast and Delaware River in their home region near Philadelphia. They have also built connections with anglers up and down the East Coast and fish a range of locations through their growing network of fishing friends.
No. Lee, Seth, and Joel Wakefield run a family custom cabinet shop during the day and fish in their free time. They balance the woodworking business with creating fishing content and building Saltwater Heart Fishing, proving you do not have to fish full-time to make a real impact.
Saltwater Heart Fishing focuses on genuinely helping other anglers enjoy fishing more rather than just showcasing catches. The brothers stay authentic by keeping their full-time work and emphasizing community building, information sharing, and real connections with other fishermen.
Tom Rowland Podcast Episode 531 with Lee, Seth, and Joel Wakefield of Saltwater Heart Fishing is available on Apple Podcasts, Spotify, YouTube, and wherever you get your podcasts. You can listen using the player above.
I wanted the Wakefield brothers on because they did not set out to be influencers. They are craftsmen who run a family cabinet shop and love to fish, and they built a real community out of that. Much of the fishing media world chases trends, and these guys do the opposite. They post to help people, not to show off. That authenticity is exactly what I think the space needs more of, and I wanted listeners to hear how three brothers pulled it off.
Press play in the player above to hear it.
What started as posting catches and techniques from the Jersey Coast and Delaware River grew into a platform that connects anglers up and down the East Coast. The brothers explain how they did it without trying to be professional influencers. Hear the story in the episode.
Running a custom cabinet shop by day and making fishing content in every spare moment is not the usual path. The brothers talk about making time for trips, deciding what to create, and why staying true to who they are beat chasing trends. Listen to that part of the conversation.
Their home waters have taught them specific methods, from saltwater along the coast to species in the river system. They get into seasonal patterns, gear choices, and the learning that comes from fishing whenever work allows. Listen now.
The brothers built a genuine network of anglers who share information and meet up on the water. They explain how to create content that actually helps people rather than just showing catches, and why fishing is better when shared. Hear it in the full episode.
The day after talking with Lee, Seth, and Joel, what stuck with me was how genuine they are. They are craftsmen who happen to love fishing and want to help other people enjoy it more, and that comes through in everything they do.
They are proof that you do not have to make fishing your full-time job to make a real impact. If you want a conversation about building something real, balancing passion with work, and creating genuine connections, this one delivers.
The Tom Rowland Podcast brings you long-form conversations with the most accomplished anglers, hunters, conservationists, and outdoor professionals in the game. Listen to every full-length Tom Rowland Podcast interview.
Lee, Seth, and Joel Wakefield are three brothers from the Philadelphia area who created Saltwater Heart Fishing, a fishing social media brand. By day they run a family custom cabinet shop, and in their free time they fish the Jersey Coast, Delaware River, and beyond, building a network of fishing friends up and down the East Coast through their Instagram and Facebook pages. Their authentic approach to content and focus on helping other anglers enjoy fishing more has built a genuine community in the fishing space. Follow them on Instagram at @saltwaterheart.
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