Promoting the 10,000 Pushup Challenge means sharing your pushups publicly, posting photos and videos with the challenge stickers and the hashtag trpfitnesschallenge, and getting every teammate registered, so the awareness campaign for Captains For Clean Water reaches as many people as possible. We are on the home stretch before February, and this year the challenge is about participation and Florida's water more than toughness. This Physical Friday covers exactly how to spread the word.
Listen now: press play in the player above and follow along.
Three ways. Share your experience on social media with photos and videos of you and your team doing pushups, using the 10,000 Pushup Challenge stickers on your Instagram story and the hashtag trpfitnesschallenge. Join my daily Instagram live videos and do pushups with us. Then make sure every single member of your team is registered at tomrowlandpodcast.com/pushups, because registration is what powers the awareness campaign.
It is trpfitnesschallenge. We have used it for the past couple of years, so it is already populated with pushup challenges, pull-up challenges, water drinking challenges, and other things many of you have participated in. Posting with it connects your effort to everyone else doing the challenge and helps new people discover it.
When you build an Instagram story, tap the sticker icon at the top and search for Tom. You will see stickers for the 10,000 Pushup Challenge and for Saltwater Experience. Drop one on your story so people instantly know what you are doing, and if your account has the link feature, point them to the sign-up page at tomrowlandpodcast.com.
During the challenge I am going live every day, timing depends on the fishing schedule, from my personal account, tom_rowland, or from Saltwater Experience. When you see a live start, request to join, I will let you in, and we will knock out 20, 30, 50, or 100 pushups together. You can share why you are doing the challenge or just do the reps, either way it is a great way to meet each other.
Because this year is an awareness campaign, and registration joins you to the Captains For Clean Water mailing list. That list tells you what has happened with Florida's water, what is expected to happen, and exactly when to act. Many people registered only themselves, so if you recruited teammates, ask them to register too at tomrowlandpodcast.com/pushups or through the big button on the front page.
Captains For Clean Water makes it nearly effortless, you enter your name and zip code on the website and it generates a letter to the representatives who need to receive it, even routing correctly if you are out of state. Click send and you have shown lawmakers that clean water has voters behind it. We have done this for the last couple of years and it absolutely works.
In years past this challenge was mostly a toughness test, and you can still treat it that way. This year we built it with Captains For Clean Water as an awareness campaign, which means every shared story, every sticker, and every registered teammate multiplies the impact far beyond your own 10,000 reps. I lay out the home-stretch game plan in the episode, so press play in the player above.
Here is the playbook for the final days before February 1st.
I walk through each of these in the episode. Press play in the player above.
February is a short month, 28 days instead of 30, which quietly raises your daily number above years past. The more people you put on a team, the smaller each person's share, and the easiest math is ten people doing roughly 33 a day. Every teammate you recruit is also a conversation about why you are doing this. I break down the team math in the episode, so press play in the player above.
Every day of the challenge I will start a live video on Instagram, and you can request to join and knock out a set with me, 20, 30, 50, or 100 pushups, whatever you want. Some people share their reasons for doing the challenge, others just get the reps in, and it has become a great way to meet listeners. I explain how to jump in during the episode, so press play in the player above.
We all want clean water to fish, snorkel, boat, and hang out on the beach, and the water issues in Florida can feel too big to touch. The newsletter turns that feeling into one-click letters at exactly the moments they matter, and thousands of fishermen acting together get lawmakers' attention. The pushups are how we find those people. I connect it all in the episode, so press play in the player above.
Want the full breakdown? Press play in the player above and listen to the whole episode.
Get ready, pump up, we are getting ready to go. Stepping up to the line and signing up for 10,000 pushups earns my respect before you do a single rep, now follow through and get it done.
Share the journey so I can follow along, use the stickers and trpfitnesschallenge, get everyone registered, and text me at (305) 930-7346 if you are struggling or thinking about quitting. I cannot wait to see your record at the end.
10,000 Pushup Challenge · Captains For Clean Water · trpfitnesschallenge hashtag · Instagram stickers · Instagram live · tom_rowland · Saltwater Experience · tomrowlandpodcast.com/pushups · Florida water quality · letter writing campaign · Physical Friday
Physical Friday is my weekly fitness series for fishing guides, anglers, hunters, and outdoorsmen — the training, nutrition, and mindset to stay in the game for life. Watch and listen to every Physical Friday episode from Tom Rowland.
I'm Tom Rowland, a professional fishing guide based in the Florida Keys, host of the Tom Rowland Podcast, and the longtime host of the Saltwater Experience television show. On the podcast's Physical Friday series I share the workouts, nutrition, and mindset that keep guides, anglers, hunters, and outdoorsmen strong on the water and in the field, in short, focused episodes you can put to use right away.
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