Tom Rowland Podcast Episode 85 is my conversation with Rob Chapman, the creator of Outdoors360, an IGFA world record holder, marine artist, outdoor columnist, and tournament-winning angler. Rob is also an unapologetic social media junkie, and that is exactly why I wanted him on. We talk about marketing and branding for anglers and outdoor brands, and the thing he does better than almost anyone: telling stories that people actually want to follow.
Listen now: Megaphone · Spotify · YouTube.
Rob Chapman is the creator of Outdoors360, an IGFA world record holder, a marine artist, an outdoor columnist, and a tournament-winning angler. He is known for blending fishing, art, and storytelling into a recognizable outdoor brand and is an active voice across social media.
Outdoors360 is the outdoor media brand Rob Chapman created. It pulls together fishing content, storytelling, and outdoor lifestyle coverage, and it reflects Rob's larger philosophy about marketing and branding in the angling world.
Rob's approach centers on making the audience feel something rather than just reciting what was caught. In the episode he breaks down how branding, consistency, and an honest point of view make a story land, and why telling it well matters as much as the catch itself.
Yes. Rob holds an IGFA world record, works as a marine artist, and writes as an outdoor columnist, in addition to winning fishing tournaments. That mix of credentials is part of what makes his perspective on outdoor branding unusual.
Tom Rowland Podcast Episode 85 with Rob Chapman is available on Megaphone, Spotify, YouTube, and the Tom Rowland Podcast feed. The video version is embedded at the top of this page.
I wanted Rob on because he wears more hats than almost anyone in our world, record holder, marine artist, columnist, tournament angler, and brand builder, and he ties all of it together with storytelling. I am always trying to get better at telling the story behind the fish, and Rob is one of the people I learn from when it comes to branding and marketing for the outdoors. I knew his perspective would help anyone who is trying to build something in this space.
Press play in the player above to hear it in his own words.
Rob walks through how Outdoors360 came together and the philosophy underneath it. He is candid about what works and what does not when you are trying to build a recognizable outdoor brand from scratch. Hear how he thinks about it in the episode.
This is the part I keep coming back to. Rob does not just catch fish, he makes you care about the moment. He explains what separates a story that lands from one that scrolls right past. Listen to that section of the conversation.
Rob holds an IGFA record, paints marine art, and writes columns, and he uses all of it to reinforce a single identity. He explains how those pieces support each other instead of pulling in different directions. Press play in the YouTube player above.
Rob calls himself a social media junkie, and he means it as a tool, not a vice. He gets into how anglers and brands should actually use these platforms to reach people. Worth hearing in full.
Listen to the full conversation: Megaphone · Spotify · YouTube.
What I take away from Rob is that the catch is only half the job. The other half is making people feel something about it, and that is a skill you can actually work on.
If you are building anything in the outdoor space, this one is worth your time. Press play in the player above, or grab Episode 85 on Megaphone or Spotify.
Rob Chapman · Outdoors360 · IGFA · Tom Rowland (host)
The Tom Rowland Podcast brings you long-form conversations with the most accomplished anglers, hunters, conservationists, and outdoor professionals in the game. Listen to every full-length Tom Rowland Podcast interview.
Rob Chapman is the creator of Outdoors360, an IGFA world record holder, a marine artist, an outdoor columnist, and a tournament-winning angler. He has built a recognizable outdoor brand by combining fishing, art, and storytelling, and is an active and influential voice across outdoor social media, focused on marketing, branding, and telling stories that resonate with the angling community.
Subscribe to get the latest episodes, show notes, and exclusive content delivered straight to your inbox.