Tom Rowland Podcast Episode 863 is a conversation with Viktor Hluben, the founder of Landshark Outdoors, who built a massive social media following by making viral fishing videos across multiple platforms. Viktor traces the path from childhood fishing videos to running a full-scale outdoor media operation, and gets specific about what actually makes fishing content go viral, how creators make money, and the gear and systems behind a real content business.
Listen now: Apple Podcasts · Spotify · YouTube · Press play in the player above to watch.
Viktor Hluben is the founder of Landshark Outdoors and a fishing content creator who grew up fishing and built an outdoor media brand from scratch. He produces viral fishing videos across multiple platforms and has developed real expertise on both the creative and business sides of running a full-scale content operation.
Landshark Outdoors is a fishing content brand Viktor Hluben built that has earned a massive social media following through viral fishing videos. What started with childhood fishing footage evolved into a full media operation creating content across multiple platforms, covering everything from the fishing itself to the business behind it.
Viktor started by filming his own fishing as a kid and grew it over time into a serious media brand. In the episode he describes how that early passion turned into Landshark Outdoors and how he scaled from simple videos into a full-scale outdoor content operation.
Viktor breaks down the specific ingredients he has found drive viral fishing videos, from hooks and pacing to subject matter and platform mechanics. He emphasizes that consistency and understanding each platform matter as much as any single big video, and that going viral is more repeatable than people assume when you understand why it happens.
Viktor explains that creators earn through a mix of platform revenue, brand partnerships, merchandise, and the broader business they build around their audience. He is candid about the operational side of turning views into a sustainable income and the work most people never see.
Tom Rowland Podcast Episode 863 with Viktor Hluben is available on Apple Podcasts, Spotify, YouTube, and iHeartRadio. The video version is embedded at the top of this page.
Landshark Outdoors is one of those brands that seems to be everywhere, and I wanted to understand how Viktor actually built it, not the highlight reel version. He started with childhood fishing videos and turned it into a full media operation, and that arc is the part most people never get to see.
What makes Viktor a great guest is that he treats content like a craft and a business at the same time. He can talk about what makes a video go viral and about the numbers behind the whole thing in the same breath. Press play in the player above to hear it.
A lot of creators have a story about loving fishing as a kid, but very few turn it into a full-scale operation. Viktor walks through how Landshark Outdoors grew from simple early videos into a brand that produces content across multiple platforms, and the decisions that turned a hobby into a business. It is a useful roadmap for anyone thinking about the same path. Hear it in the player above.
Going viral can feel like luck, but Viktor treats it as something closer to a system. He gets specific about the ingredients he relies on, from how a video opens to how it is paced and matched to each platform, and why consistency matters more than any single hit. If you make content, this is the most practical part of the conversation. Watch that breakdown in the player above.
Behind the viral videos is a real operation with revenue streams, partnerships, and overhead to manage. Viktor is honest about how the money actually works and what it takes to keep a content business running, not just growing. He pulls back the curtain on the parts of the job that have nothing to do with fishing. Listen to that section in the episode.
Producing content at scale takes more than a rod and a phone, and Viktor talks through the equipment and the systems that let him keep up the volume and quality. He covers what he actually uses and why, and how the production setup has evolved as the brand has grown. Press play in the player above for the details.
Viktor has a front-row seat to how fishing media is changing, and he shares where he thinks it is going and how creators can stay relevant as platforms shift. It is a thoughtful look at an industry that barely existed a decade ago. If you want the long view from someone in the middle of it, listen to the final stretch of the episode.
Listen to the full conversation: Apple Podcasts · Spotify · or watch in the YouTube player at the top of this page.
What I respect about Viktor is that he never pretends the success was an accident. He studied what works, put in the volume, and built the business deliberately, and he is generous about sharing how.
The viral-video breakdown is the part creators will rewind, but the business and systems conversation is what separates a hobby from a career, and Viktor lives on the right side of that line.
If you are building anything in the outdoor content space, or you just want to understand how a brand like Landshark gets made, this one is worth your time. Watch the whole thing.
Press play in the player above, or grab Episode 863 on Apple Podcasts or Spotify.
Viktor Hluben · Landshark Outdoors · Tom Rowland
The Tom Rowland Podcast brings you long-form conversations with the most accomplished anglers, hunters, conservationists, and outdoor professionals in the game. Listen to every full-length Tom Rowland Podcast interview.
Viktor Hluben is the founder of Landshark Outdoors, a fishing content brand that built a massive social media following through viral fishing videos. He grew up fishing and turned that passion into a full-scale outdoor media operation, evolving from childhood fishing clips into a brand producing content across multiple platforms. He has developed expertise on both the creative craft of making viral videos and the business of running a sustainable content operation, covering production, gear, monetization, and the strategy behind audience growth.
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